Buy email like you do
Meta or Google

Target, reach and acquire new customers, via email, from a GDPR-compliant audience of 17 Million UK consumers.

What It Is:

Acquiring customers via social and search is getting expensive, crowded and ineffective. Start buying email like you buy these channels: select your campaign period, KPI’s and targeting criteria and leverage your existing email creative and strategies and reach up to 17m UK consumers today.

Benefits

Ideal For

Benefits

Acquire high value consumers cost-effectively
Stop competing in crowded social or search
Beat banner blindness: email captures attention
Avoid building new creative, use existing assets
Achieve 4-6x ROI
Treat as an always-on growth engine

MirrorMail - How it Works

01

Build from your CRM or Audience Persona

Provide a privacy-safe segment of your existing customers - this powers our advanced lookalike modelling.

02

Apply Suppression

We exclude your current customers to ensure you're only reaching net-new audiences.

03

Build Lookalike Audiences

We model GDPR-compliant lookalikes from 17M UK consumers using 440 data points to match your best customers.

04

Mirror Your Creative & Cadence

Use your current CRM emails, creative and timing, no new content needed.

05

Activate & Optimise

We run your campaigns monthly - always-on, fully managed, with email ID tracking to attribute conversions and prove uplift. Watch your ROI climb.

Case Study

Proven Scale and ROI

A global luxury label used Customer+ to acquire high intent …

The AA partnered with esbconnect to turn email engagement into …

A top five supermarket used esbconnect’s MirrorMail to turn regional …

Let’s make email your best-performing acquisition channel.