A top five supermarket used esbconnect’s MirrorMail to turn regional offers into meaningful on-site engagement and nudge shoppers toward stores.
A top five supermarket used esbconnect’s MirrorMail to turn regional offers into meaningful on-site engagement and nudge shoppers toward stores.
Known primarily for in-store activity, the retailer had limited digital engagement. They needed to spark online interest in local offers and convert that momentum into store visits, especially in underperforming regions.
Across a year long programme, esbconnect built personas, extended the brand’s CRM strategy into a 17M opted-in consumer base, and ran disciplined A/B tests on subject lines, content and CTAs. Creative was localised to highlight region specific offers and encourage store intent.
– ~500,000 engaged visits driven to offer pages
– 3.5x higher engagement than industry benchmarks
– 2:30 average time on page
These gains compounded month on month as messaging and regional targeting were optimised.