A global luxury label used Customer+ to acquire high intent Gen Z subscribers, integrate them seamlessly into CRM, and lift lifetime value.
A global luxury label used Customer+ to acquire high intent Gen Z subscribers, integrate them seamlessly into CRM, and lift lifetime value.
Despite strong market standing, the brand lacked affinity with younger consumers. The target was to acquire 50,000 qualified leads in six months and nurture them into loyal customers.
esbconnect tapped its 17M opted-in network and 440+ data attributes to pinpoint Gen Z audiences, amplified through fashion publishers. A competition led capture flow ensured quality data before opt in. Leads were cleaned, enriched, passed to CRM in real time, and put through a three step onboarding journey (welcome, sales activation, CRM integration).
– 50,000 targeted leads in 5.5 months (ahead of plan)
– 85% of leads still active after 12 months
– 12 month LTV 15% higher than all other paid media channels
– ROI on par with the brand’s top performing digital channel
A strong proof point for first party data plus structured nurturing.