As the digital landscape evolves, the role of content in marketing strategies remains crucial. This spring, the Figaro Digital Spring Summit is setting the stage for an insightful discussion on a burgeoning trend: Employee-Generated Content (EGC). On Thursday, 8th May at 3 PM BST, join Suzanna Chaplin, along with an impressive line-up of industry experts, as they explore the transformative power of EGC.

Employee-Generated Content refers to content created by employees that showcases a brand’s identity and values from a unique and authentic perspective. This type of content can drive engagement, increase trust, and foster a stronger brand loyalty among consumers who crave authenticity in their interactions with businesses.

The panel, featuring notable voices such as Hannah Dempsey from Jellyfish, Christina Minshull from The Brand Audit, Krum Dzhermanov from impact.com, and Camealia Xavier-Chihota from The Digital Voice, will delve deep into the nuances of EGC. From motivating employees to participate authentically to sophisticated methods of measuring ROI, the discussion promises to provide actionable insights for brands looking to leverage their internal resources for external success.

In today’s data-driven world, understanding how to strategically utilise every asset at your disposal is key. Attendees will learn how to constructively engage their workforce as brand ambassadors, driving authentic narratives that resonate with audiences. More than just theory, the panel will share practical experiences and strategies that have effectively boosted brand presence and customer engagement.

Don’t miss this opportunity to gain insights from leading industry figures on how to transform your employees into one of your most potent marketing assets. Whether you’re looking to combat rising acquisition costs or seeking fresh ways to invigorate your CRM strategies, this session provides a valuable framework for thinking about EGC as a stepping stone towards more robust marketing outcomes.

Join Suzanna Chaplin and industry leaders at the Figaro Digital Spring Summit to discover how Employee-Generated Content can transform your marketing strategy. Mark your calendar for 8th May at 3 PM BST and prepare to unleash your brand’s potential from within!