esbconnect & Sagacity Partner to Offer the UK's Most Comprehensive GDPR-Compliant Consumer Dataset

Empowering Brands with Enhanced Data-Driven Marketing Capabilities

In a significant move for the UK’s marketing landscape, esbconnect, a leader in GDPR-compliant email marketing and audience targeting, has partnered with Sagacity, a renowned data and analytics consultancy. This collaboration integrates Sagacity’s UK-wide Intra dataset with esbconnect’s extensive email database of 17 million UK consumers, creating an unparalleled resource for marketers seeking precision and compliance in their campaigns.

Harnessing the Power of Combined Data Assets

The partnership brings together:

esbconnect’s Inbox Extend dataset, offering over 400 attributes per individual, including age, household income, marital status, property value, and proximity to retail outlets
Sagacity’s Intra dataset, providing a detailed view of the UK population, segmented into five core affluence groups and further divided into 55 micro-segments based on demographics, interests, income, and shopping habits.

This integration allows brands to enrich and understand their existing customer data, target lookalike audiences, and activate new segments across email, social, programmatic, and postal channels—all from a unified dashboard.

Addressing Modern Marketing Challenges

In an era where third-party cookies are diminishing, and data privacy regulations are tightening, this partnership offers a robust solution. Marketers can now:

Enhance CRM systems with enriched, compliant data.
Develop precise customer personas for targeted campaigns.
Execute multi-channel marketing strategies with confidence in data accuracy and compliance.

The combined dataset ensures that every piece of information holds a complete audit trail and permission code, adhering to strict compliance standards.

Driving Sector-Specific Marketing Strategies

The enriched dataset offers tailored solutions across various sectors:

Retail & E-commerce: Target consumers based on shopping habits and proximity to stores.
Financial Services: Identify potential customers through income and affluence segmentation.
Automotive: Reach audiences likely to be in the market for vehicle purchases.
Travel: Engage individuals with interests aligned to travel and leisure activities.

Commitment to Privacy and Compliance

Both esbconnect and Sagacity emphasize the importance of data privacy. The Intra dataset undergoes rigorous due diligence, ensuring all data is permissioned and compliant with GDPR standards. This commitment provides marketers with the assurance that their campaigns respect consumer privacy while delivering impactful results.