As a mailer, your sender’s reputation is dependent on the quality of your data. If your data isn’t clean, your email program will struggle to be successful, no matter how good your offers are. Learn the tricks to a clean email list.

Email is a very effective marketing channel and has an ROI of £34. Virtually every ecommerce company uses email extensively to encourage the consumer to buy more products.

Email is lucrative but one of the biggest challenges for any email marketer is to ensure emails are delivered into the consumer’s inbox rather than junk folder. It is obvious that a lower delivery rate will have a significant impact on the bottom line. In the worst case bad mailing practices can result in a total block and subsequent loss in revenue.

There are many factors that impact on inbox delivery but the most important one is undoubtedly the email list itself. Email services such as Outlook, Yahoo and AOL track data hygiene in your list to make decisions as to whether your emails end up in the inbox or are rejected. If your list contains invalid email addresses, spam traps or generates lots of consumer complaints then expect to get dumped in the junk folder.