esbconnect has joined forces with Mouseprice, one of the UK’s most trusted property data platforms, to unlock access to over 60% of the UK homemover market and allowing marketers to target high-value, in-market audiences through email and beyond.

Why Homemovers Matter

According to Skipton, homemovers spend an average of £30,000 in the first six weeks after moving. Spending is typically across broadband, energy, furniture, insurance, and more. This audience is primed for action, emotionally engaged, and actively researching new products and services.

Each month in the UK:

• 600k+ people are in the market (owners and renters combined)

• 25k+ actively move

• 160k+ are in “sold subject to contract” or “just moved” status

What Makes This Data Powerful?

Through our new strategic partnership, brands can now tap into a premium homemover audience powered by:

• Real-time email intent data from esbonnect’s 17M-strong UK consumer base

• Property-level insights from Mouseprice, covering 60% of UK homemover market

• Daily-refresh behavioural signals, based on actual email engagements from clicks, opens, and transactions

This allows marketers to reach consumers before, during, and after their move, delivering relevance when it matters most.

Segment, Match, and Activate

With this data, brands can segment and match audiences by:

• Property status (listed, SSTC, sold, moved)

• EPC rating, equity levels, wealth band

• Intent for broadband, energy, furniture, insurance, and more

All records include postal addresses,  making email-to-door activation seamless. Campaigns can be extended across CTV, display, social, and direct mail.

Whether you’re looking to drive new customer acquisition or to re-engage households via Mouseprice’s household base, this partnership offers unrivalled reach and accuracy.