Every quarter esbconnect showcases the best that email creative has to offer from across the industry. In Q1 of 2025, we offered up a princely sum of £3000 in free media for the best submission, and we are proud to announce…

The winner of our Email Campaign of the Quarter competition is Decathlon !

Congratulations to Decathlon’s for their jaw-dropping creative email campaign.

Haiyi Gu, who manages CRM & Lifecycle at Decathlon UK, said “I am fascinated by how consumer insight and storytelling come together in creating engaging, insight-driven customer experience. This project deeply satisfied my curiosity about the consumer market and deepened my understanding of CRM”

Special shoutout to OPI UK for their amazing email campaign too!

Here’s why it worked:
🎨 Bold personalisation.
📈 A high conversion rate.
💌 A CTA that couldn’t be ignored.

👉 If you think you can top this, follow us to enter the next Email Campaign of the Quarter competition, where your campaign could be next in the spotlight!