Black Friday and Cyber Monday 2016 have been and gone, but retail marketers are under pressure to maintain Cyber weekend levels of website traffic throughout the key Christmas retail period, and beyond, to deliver a constant flow of online sales.

Retailers need a customer acquisition strategy which reaches the maximum number of relevant people, with the right offer at all stages in their customer journey, at the lowest cost per thousand, to deliver highest ROI. Sounds simple, but in reality not so easy to get right.